Published
August 14, 2024
Category
Marketing
client
Xloan
Xloan LeadGen
01. The Challenge & Solution
Targeted Audience Reach: One of the main challenges was reaching the right audience—individuals in Tamil Nadu who needed CIBIL repair services—while ensuring that the ads were engaging and relevant. Solution: Dizity conducted thorough audience research to identify key demographics and interests. We then created tailored ad copies and visuals that resonated with the target audience, ensuring the ads spoke directly to their needs and pain points.
Cost Efficiency: Maintaining a low CPL was critical to the campaign’s success, given the competitive nature of the financial services sector. Solution: We implemented a strategy of continuous monitoring and optimization, including A/B testing of ad creatives, targeting refinements, and adjusting bids to maximize the efficiency of the budget. This allowed us to keep costs down while still attracting quality leads.
Ad Fatigue and Engagement: Keeping the audience engaged over time without causing ad fatigue was another challenge. Solution: We regularly refreshed the ad creatives and introduced new messaging and visuals to keep the campaign fresh and engaging. This strategy helped maintain high engagement rates and consistent lead generation throughout the campaign.
02. Working Process
Campaign Strategy Development: The campaign started with a comprehensive strategy session where we identified the most effective way to reach XLoan’s target audience in Tamil Nadu. We defined the audience segments, key messaging, and goals for the campaign, focusing on affordability and relevance.
Ad Creation and Testing: Multiple ad sets were created, each with different images, headlines, and text to determine what resonated best with the audience. These ads were then subjected to A/B testing to identify the highest-performing combinations. The winning ads were further optimized to drive even better results.
Continuous Optimization: Throughout the campaign, we closely monitored performance metrics such as click-through rate (CTR), conversion rate, and CPL. We made data-driven adjustments to the targeting, budget allocation, and ad placements to ensure that the campaign remained cost-effective and efficient.
