Introduction

A fast-growing Creative Agency was struggling to get consistent local business leads despite offering top-tier branding, design, and media services. Their sales team was spending too much time on manual research with very little return.

Their goal? Find a smarter way to generate local leads without draining internal resources.

We built and deployed a fully AI Automated Local Lead Scraping System using Make.com and Apify — and the results were powerful: more leads, more revenue, less effort.

The Challenge

While the agency had creative talent and a solid portfolio, they were missing out on nearby business opportunities due to:

• ❌ No consistent process for finding local leads

• ❌ Manual prospecting through directories and Google searches

• ❌ Delayed response time to new business inquiries

• ❌ Inefficient lead qualification and tracking

They needed an automated engine that could continuously discover, capture, and organize high-potential local leads.

The Solution

We crafted a custom automation system to scrape, qualify, and store local leads in real-time. Here’s how it worked:

🔧 Step-by-Step Automation System:

1. Lead Source Scraping with Apify

   • Targeted local directories (e.g., Yelp, JustDial, Google Maps)

   • Extracted business names, emails, phone numbers, website links, and ratings

2. Automation Workflow via Make.com

   • Scheduled scraping every 48 hours for freshness

   • Filtered for niches (e.g., restaurants, clinics, gyms) within specific zip codes

   • Pushed leads into an Airtable CRM with tags and status tracking

3. Lead Prioritization & Notification

   • Built-in scoring logic: business age + rating + contact info = priority score

   • High-priority leads auto-sent to sales team via Slack

4. Reporting & Insights

   • Weekly dashboards showing lead volume, source, and conversion rates

The Results

📈 After launch, the agency saw a significant spike in qualified leads and conversions:

• ✅ Consistent flow of 50–70 qualified local leads/week

• ✅ Increased monthly revenue by 15%

• ✅ 90% reduction in manual lead hunting time

• ✅ Improved team focus on closing rather than researching

“This system gave us a local pipeline we didn’t even know we were missing. Leads come in like clockwork now.”
— Founder, Creative Agency

Conclusion

This AI automation case study showcases the power of combining smart scraping with automated workflows. The AI Automated Local Lead Scraping System helped our client shift from a reactive sales model to a proactive, consistent lead-generation engine — all without adding team members.

🚀 Want to automate and scale like this?

Book a Free Call with Us and let’s build your custom automation system today.