Published
May 15, 2023
Category
Marketing / Optimization
client
Trend Haven
Ecommerce Sales
01. The Challenge & Solution
Competitive Market: The eCommerce space is highly competitive, making it challenging to stand out and attract buyers at a low cost. Solution: Dizity conducted extensive market research to identify the unique selling points (USPs) of Trend Haven’s products. We crafted compelling ad creatives that highlighted these USPs and resonated with the target audience, ensuring that the ads were both eye-catching and persuasive.
Cost Control: Maintaining a low cost per sale was crucial, especially given the tight margins in eCommerce. Solution: We employed a strategy of continuous optimization, including A/B testing different ad formats, targeting options, and bid strategies. By closely monitoring performance and making data-driven adjustments, we were able to minimize ad spend while maximizing conversions.
Audience Targeting: Reaching the right audience—those most likely to make a purchase—was essential for the campaign’s success. Solution: We utilized Facebook’s advanced targeting tools to pinpoint potential customers based on their interests, behaviors, and demographics. Lookalike audiences were also created to expand the reach to individuals similar to Trend Haven’s existing customers, further enhancing the campaign’s effectiveness.
02. Working Process
Ad Strategy and Development: We began by developing a comprehensive ad strategy tailored to Trend Haven’s business goals. This included identifying the most effective audience segments, defining key messaging, and selecting the best-performing products to feature in the ads.
Creative Design and Testing: Multiple ad creatives were developed, each showcasing different products and using various formats such as carousel ads, video ads, and static images. These ads were tested across different audience segments to determine the most effective combinations.
Ongoing Optimization: Throughout the campaign, we continuously monitored key metrics such as click-through rates (CTR), conversion rates, and cost per sale. Regular optimizations were made to improve performance, including refining audience targeting, adjusting bids, and refreshing ad creatives to keep the content engaging and relevant.
